Assumptions
M1 locked · ramp starts M2
SGD $
Using $30 · avg cost per lead
%
Using 10% · 1 in 10 leads
Monthly % increase
% increase month-on-month
%
Using 30% · each month on prior month
Monthly Ad Budget — Compound Ramp
M1 fixed · M2 onward compounds +30% each month · SGD
Month-by-Month Breakdown
$397 course · 1-on-1 session · Trial — all count toward 1,000 target
| Month | Ad Budget | CPL | Leads | Conv. Rate | Conversions | CPA | Cum. Conv. | vs 800 |
|---|